Artfinder responsive email

Email

Whilst at Artfinder I successfully established a CRM flow to engage users at key points in their Artfinder lifecycle. Including onboarding, post purchase, re-engagement emails, and artist order notifications, the flow was designed to boost key metrics important to the business' growth.

Automation

Alongside an engineer and our Marketing Manager, we developed a series of event-based notifications that were triggered by actions such as favouriting products, following artworks, and leaving items in the basket. All emails are fully responsive, tested on a range of email clients, and include personalised content relevant to the user. These emails were built on Outbound.

Newsletters

I created a series of email templates that the Marketing team could use in their newsletter communications. These templates included variables for user segmentation, and were built on Mailchimp.

Artfinder communications
Artfinder communications
Artfinder communications
Artfinder communications
Artfinder communications
Artfinder communications
Artfinder communications